Medill’s Small-Markets Study Reinforces Importance of Creating Reader Habit

Posted Friday, August 23, 2019 11:00 am

Mark Jacob | Nieman Lab

A Northwestern University data analysis last year on three big-city news outlets showed that a regular reader habit and strong coverage of local news were the key factors for keeping subscribers. But a question remained: Was that true only for major metros, or for local news organizations in general?

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Medill’s Small-Markets Study Reinforces Importance of Creating Reader Habit

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