Media Companies Prepare for Political Ad Dollars to Roll In

Posted Thursday, August 6, 2020 1:30 pm

Tim Peterson | Digiday

After a tough second quarter for their advertising businesses, media companies expect to see revenue rebound in the third quarter, helped by an influx of political ad dollars ahead of this year’s U.S. presidential election in November. “Political is helping. There’s a lot of political money in the space,” said one media executive.

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Media Companies Prepare for Political Ad Dollars to Roll In

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