Is the COVID Magazine Subscription Bump a Short-Term Trend or a Long-Term Bet?

For some publishers, magazine subscriptions have been an unexpected bright spot amidst the pandemic. Dennis Publishing have recently reported that subscription rates across all titles have increased by 9% overall during the pandemic, with The Week Junior and Cyclist performing particularly strongly with 23% and 39% rises respectively.

Dennis are far from the only publisher seeing a rise. Condé Nast has seen new subscribers in the US double, while new subscription orders for UK titles are up by 420% compared with the same period last year.

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