How The Rivard Report Generates Three Times More Revenue Than the Average Nonprofit Newsroom

With funding from Google News Initiative (GNI), the Institute for Nonprofit News has launched the IGNITE Sponsorship Program to enable a cohort of established nonprofit newsrooms to increase their earned revenue from sponsorships. The first plank of this initiative is an in-depth case study of one particularly successful nonprofit newsroom — San Antonio’s Rivard Report — which has bucked the typical reliance on grants and individual donations by managing to generate about one-third of its revenue from sponsorships and what it calls “business memberships.”

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