How Publishers are Tackling the Mid-Funnel Attribution Problem

Posted Monday, September 30, 2019 9:19 am

Kayleigh Barber | Digiday

Publishers are in a tough spot with marketers when it comes to attribution, particularly when it comes to multi-touch attribution campaigns. So they have focused lately on broadening out to the middle of the funnel, while serving the top and the bottom at the same time.

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How Publishers are Tackling the Mid-Funnel Attribution Problem

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