Here's an idea to steal and adapt: Find people who want to be engaged in your newsletter by using an approach that will encourage your audience to interact with you.
Question: What problem were you trying to solve, and why was that problem strategically important to your organization?
A: KERA is a community-supported, public media organization in North Texas. It includes two music radio stations (KXT for indie, WRR for classical), a TV station that is a PBS member station, and KERA News, which is the news arm of the organization and also an NPR member station.
In the first quarter of 2023, KERA News started a new morning newsletter called “Wake Up with KERA.”
For this newsletter, we wanted to grow the subscriber list organically, meaning we didn’t want to automatically add subscribers from our other newsletters, like our afternoon newsletter. We set out to grow the subscriber list from 0 to 3,000 by the end of the year as part of our challenge in the Poynter Institute’s Table Stakes program.
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