Tribute Technology acquires AdPerfect

Leading funeral home services and technology provider adds media platform


Tribute Technology, the leading provider of funeral management and website services, ​with cutting-edge personalization and technology solutions used by more than 70% of the funeral home businesses in the United States, has acquired AdPerfect, one of the leading obituary platforms used by media companies across North America.

The acquisition will deliver online and self-serve obituaries at no cost to local publishers, while also providing publishers of all sizes and platforms with significant revenue-driving products, such as the Tribute Store.

“We’ve had unprecedented growth in the funeral home technology space over the last several years, so acquiring a company with AdPerfect’s reputation in the media industry is a natural addition to our mission -- providing unparalleled service and technology to funeral homes and families in the communities we serve,” said Matt Frazer, CEO, Tribute Technology.

Jim McIntosh, Executive Chairman of AdPerfect, said, “We’re ecstatic to be joining the Tribute Technology team, as the devotion and admiration they enjoy from funeral home directors across the country demonstrates how committed they are to their customers. Being able to provide funeral homes and local media outlets with a fully integrated platform will mean better service for families and communities.”

A partner of the Local Media Consortium, a strategic alliance of leading local media companies, AdPerfect provides LMC members with AdPerfect Obituaries, a platform for hosting online obituaries and self-serve obituary placement for funeral homes and private party customers.

“We are excited about the merging of AdPerfect and Tribute Technology, which will bring greater cost benefits to our local media members,” said Fran Wills, CEO of the LMC. “Helping local journalism thrive in a changing media environment is our goal, and this acquisition will help local media increase their revenues, lower their costs and incorporate both print and online into one platform with one vendor.”

About Tribute Technology

Tribute Technology is the leading technology provider for the funeral and death care industry. Tribute Technology provides website design and development; online obituary applications; case management software; extensive funeral payment technology including credit card processing, ACH payments, crowdfunding, financing, and life insurance assignments; floral eCommerce solutions; digital marketing services; and personalization software for keepsakes, funeral stationery, and video. Tribute Technology's goal is to be the turnkey funeral technology solution for funeral homes and publishers across North America.

About AdPerfect

AdPerfect is the most trusted provider of mobile-friendly self-service advertising solutions for publishers and newspapers. We build reliable online platforms and engaging interfaces focused on attracting advertisers, driving user traffic and growing print and digital revenue. For more than a decade, we have always been, and continue to be, committed to designing technologies that support the evolving needs of the media publishing industry. For more information, contact Jim McIntosh, Executive Chairman, AdPerfect ​at ​​ or phone 604.760.9039.

About the Local Media Consortium

The Local Media Consortium delivers economic value through strategic partnerships on behalf of nearly 90 local media companies in top markets across the United States, Canada and Puerto Rico, and includes more than 3,300 outlets. By harnessing the combined volume and scale of its members, the LMC reduces costs and increases revenue with technology and service providers like Google, Facebook, Admiral and others. The aggregated LMC audience footprint spans 1 billion unique monthly visitors and its member companies serve more than 6 billion page views to consumers. More information is available at:​.


No comments on this story | Please log in to comment by clicking here
Please log in or register to add your comment