Patch.com was launched in 2007 when Tim Armstrong, the man who turned
Google into an advertising company, noticed his very wealthy Connecticut
bedroom community lacked a local paper with an events calendar. When
Armstrong became head of AOL in 2009 with the mission of transforming
the company from a fading dial-up service to a media brand, he sold
Patch to his new employers. There are 850 Patch sites, supposedly
hyperlocal news operations run by modestly paid newspaper journalists
and supposedly supported by neighborhood advertising.