The New York Times revealed a “prototype” of a new online “article experience” yesterday. Was it a bold technical experiment, a new multimedia whatzit, a paradigm-busting business model? No. It was just an article, laid out… readably. That is, in such a way to encourage reading. Ian Adelman, director of digital design at the Times, told me in an email that this “prototype” is intended to “create an appealing and engaging environment for our readers/viewers, as well as for advertisers.”

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