Digital video has become more important for news outlets in recent years, but there's still no exact recipe for what works and what doesn't in terms of format and storytelling styles.
Move over Mad Men, we are in a new age of advertising. It’s no surprise the advertising ecosystem and agency dynamics have evolved dramatically, especially over the last five years, due largely to the rise of new digital channels.
Why are media companies and advertisers clamoring to work with Snapchat? Because media companies and advertisers are trying to track down the elusive Young People of America, who are increasingly hard to find in places they used to congregate, like in front of TVs.
As three publishing sales executives explained, safeguarding against data leakage comes down to enforcing rules about what data advertisers can collect.
Many digital media companies have embraced monthly and annual subscriptions.
Reddit is the Mos Eisley spaceport of the Internet—a hive of scum and villainy that can carry you to the stars if you ask around in the right places.
From Edward Snowden to the Arab Spring, digital technology offers non-journalists a means of broadcasting and disseminating information previously strong-armed by the mainstream media.
Live-streaming apps are the thirstiest of all media. A Facebook post wants a like, a tweet begs for favs, and a snap means little without a response.
Online video sensation Meerkat has brought live streaming to the masses by letting people use their smartphones to broadcast everything from their skateboard tricks to mowing the lawn.
In case you’ve been in suspended animation, Apple finally announced the details of its new wearable computer — known simply as the Apple Watch — at a recent event (if you call it the iWatch by mistake, you will be haunted by the ghost of Steve Jobs).
Google said in February that it plans to factor in “mobile friendliness” into its mobile search rankings.
The entertainment and news website has launched a duo of podcast.
Earlier this morning, Senator Ted Cruz declared his candidacy for President of the United States before a packed auditorium at Liberty University.