USA TODAY Sports Pulse is designed to aggregate, on an ongoing, real-time basis, the best and most timely sports content from across all properties within the USA TODAY Sports Media Group—including breaking news, commentary, video, digital images and social activity.
“The quality of our content will be the key point of differentiation for USA TODAY Sports Pulse,” said Tom Beusse, president of the USA TODAY Sports Media Group. “This is content produced by the best writers, producers and voices in the industry, giving fans the most relevant news, opinion and perspective they’re looking for at the moment they’re looking for it.”
USA TODAY Sports Pulse will incorporate content from USA TODAY, Gannett’s more than 100 local media brands, Sports On Earth (the joint venture between USA TODAY Sports and MLB Advanced Media) and the hundreds of sites within USA TODAY Sports Digital Properties such as The Big Lead sites and mixed martial arts site MMAjunkie.com, among others.
At debut, USA TODAY Sports Pulse is expected to have exposure to more than 20 million unique visitors each month through inbound traffic to the sites within USA TODAY’s Sports Media Group.
The USA TODAY Sports Media Group encompasses all sports initiatives across USA TODAY and Gannett’s more than 100 well-known local media brands. It also includes the sports photography service U.S. Presswire, USA TODAY High School Sports and USA TODAY Sports Digital Properties. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).