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            <title>E&amp;P - Ad/Circ Articles</title>
            <link>http://www.editorandpublisher.com//</link>
            <description></description>
            <language>en-us</language>
             
  

 
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    <title>ComScore Wins Clients for Online-Ad Rating System</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/ComScore-Wins-Clients-for-Online-Ad-Rating-System</link>
    <guid>ComScore-Wins-Clients-for-Online-Ad-Rating-System</guid>
<description><![CDATA[The battle between companies measuring the reach of online ads is heating up. 

Ad-buying giants Starcom MediaVest Group and ZenithOptimedia said they have signed on to use comScore Inc.&#39;s online advertising ratings system, dealing a blow to TV r ...]]></description>
    <pubDate>Fri, 17 May 2013 09:04:14 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Breaking News Rolls Out Mobile Ad Unit</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Breaking-News-Rolls-Out-Mobile-Ad-Unit</link>
    <guid>Breaking-News-Rolls-Out-Mobile-Ad-Unit</guid>
<description><![CDATA[Mobile advertising remains in flux. The jury is out on what form factor will win out.


Real-time news alert service Breaking News has an
interesting experiment with units that are, in effect, sponsored
content. GE is running innovation-themed conten ...]]></description>
    <pubDate>Wed, 15 May 2013 09:03:35 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Why Rifles Are Better Than Shotguns When it Comes to Subscriber Acquisition</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Why-Rifles-Are-Better-Than-Shotguns-When-it-Comes-to-Subscriber-Acquisition</link>
    <guid>Why-Rifles-Are-Better-Than-Shotguns-When-it-Comes-to-Subscriber-Acquisition</guid>
<description><![CDATA[&#34;How should we allocate our acquisition budget among our channels?&#38;rdquo;


On the surface, it appears to be a reasonable question from circulation executives.


Many newspapers manage their acquisition budgets and strategies at
the channel l ...]]></description>
    <pubDate>Tue, 14 May 2013 15:42:34 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>How Publishers are Failing to Deliver Mobile Advertising, and What You Can Do About It</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/How-Publishers-are-Failing-to-Deliver-Mobile-Advertising--and-What-You-Can-Do-About-It</link>
    <guid>How-Publishers-are-Failing-to-Deliver-Mobile-Advertising--and-What-You-Can-Do-About-It</guid>
<description><![CDATA[Everyone&#39;s talking about cross-platform media, but not many brands are doing it very well. 

That&#39;s according to a report by Brand Perfect, which says most magazines in the UK, US and Germany are failing to deliver their content effectively f ...]]></description>
    <pubDate>Mon, 13 May 2013 09:51:36 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Publishers Circulation Fulfillment, Inc. Launches Full Route Management Services as Part of their Technology Solutions Offering  </title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Publishers-Circulation-Fulfillment--Inc--Launches-Full-Route-Management-Services-as-Part-of-their-Technology-Solutions-Offering</link>
    <guid>Publishers-Circulation-Fulfillment--Inc--Launches-Full-Route-Management-Services-as-Part-of-their-Technology-Solutions-Offering</guid>
<description><![CDATA[Towson, MD USA &#38;ndash;&#160;May 13, 2013&#160;&#38;ndash; Publishers Circulation Fulfillment, Inc. (PCF) announced it recently began providing route management technology services to RSI, a subsidiary of the Boston Globe, that runs newspaper deli ...]]></description>
    <pubDate>Mon, 13 May 2013 09:43:44 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>AOL First Major Company to Certify Sales Staff With IAB Exam</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/AOL-First-Major-Company-to-Certify-Sales-Staff-With-IAB-Exam</link>
    <guid>AOL-First-Major-Company-to-Certify-Sales-Staff-With-IAB-Exam</guid>
<description><![CDATA[The Interactive Advertising Bureau (IAB) has announced that AOL is the first large-scale digital media company to require its entire sales team to take and pass the IAB Digital Media Sales Certification exam, marking a major milestone for this progra ...]]></description>
    <pubDate>Fri, 10 May 2013 07:33:44 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>News International Drives Advertising Convergence with Lineup Implementation</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/News-International-Drives-Advertising-Convergence-with-Lineup-Implementation</link>
    <guid>News-International-Drives-Advertising-Convergence-with-Lineup-Implementation</guid>
<description><![CDATA[News International is taking another step towards seamless, multi-channel ad sales with the implementation of a new AdPoint advertising booking platform from Lineup. The new system will let NI&#38;rsquo;s teams book advertising placements across digi ...]]></description>
    <pubDate>Wed, 08 May 2013 08:28:28 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Newspapers Face Softened Requirement in 2014 for Intelligent Mail Barcodes </title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Newspapers-Face-Softened-Requirement-in-2014-for-Intelligent-Mail-Barcodes</link>
    <guid>Newspapers-Face-Softened-Requirement-in-2014-for-Intelligent-Mail-Barcodes</guid>
<description><![CDATA[WASHINGTON&#38;mdash;Newspapers claiming automation mailing rates for their Periodicals newspapers or Standard Mail flats not eligible for Enhanced Carrier Route rates face new hurdles on Jan. 26, 2014, as the U.S. Postal Service&#38;rsquo;s mandates ...]]></description>
    <pubDate>Wed, 17 Apr 2013 09:37:50 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Star Tribune Unveils Upgraded StarTribune Weekly Ads to Streamline Shopping Experience and Give Advertisers More Options</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Star-Tribune-Unveils-Upgraded-StarTribune-Weekly-Ads-to-Streamline-Shopping-Experience-and-Give-Advertisers-More-Options</link>
    <guid>Star-Tribune-Unveils-Upgraded-StarTribune-Weekly-Ads-to-Streamline-Shopping-Experience-and-Give-Advertisers-More-Options</guid>
<description><![CDATA[ORLANDO, Fla.&#38;mdash;April 15, 2013&#38;mdash;Star Tribune Media Company today unveiled new enhancements to Star Tribune Weekly Ads, the digital preprint solution that enables print advertisers to reach thousands of additional, motivated shoppers  ...]]></description>
    <pubDate>Mon, 15 Apr 2013 12:18:52 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Digital Newfronts Poised to Rake in $1 Billion in Ad Deals</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Digital-Newfronts-Poised-to-Rake-in--1-Billion-in-Ad-Deals</link>
    <guid>Digital-Newfronts-Poised-to-Rake-in--1-Billion-in-Ad-Deals</guid>
<description><![CDATA[Does the internet need a TV-like upfront? Conventional wisdom was no -- unlike TV, there&#39;s no scarcity on the web, and little to buy six or nine months in advance. 

But agency execs and clients cast that thinking aside at the first Digital Con ...]]></description>
    <pubDate>Mon, 08 Apr 2013 12:14:10 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Facebook Set to Attract Almost 30% of all Mobile Display Ads this Year</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Facebook-Set-to-Attract-Almost-30--of-all-Mobile-Display-Ads-this-Year</link>
    <guid>Facebook-Set-to-Attract-Almost-30--of-all-Mobile-Display-Ads-this-Year</guid>
<description><![CDATA[On the day that Facebook is expected to announce the Facebook phone, it is being predicted that almost 30% of all mobile display ads will go to the social network this year. 

Facebook, which is the number-two mobile ad destination in the US, accou ...]]></description>
    <pubDate>Fri, 05 Apr 2013 11:46:59 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Newspaper Advertising Makes No Sense in a Non-linear World</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Newspaper-Advertising-Makes-No-Sense-in-a-Non-linear-World</link>
    <guid>Newspaper-Advertising-Makes-No-Sense-in-a-Non-linear-World</guid>
<description><![CDATA[Thee Pew Research Center&#39;s Project for Excellence in Journalism
recently revealed that as newspapers move from print to online,
advertising revenues aren&#39;t making the same transition. That is, they
are not providing newspapers with the income ...]]></description>
    <pubDate>Thu, 04 Apr 2013 07:01:40 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>For Ad Clicks, Tablets Outperform Smartphones</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/For-Ad-Clicks--Tablets-Outperform-Smartphones</link>
    <guid>For-Ad-Clicks--Tablets-Outperform-Smartphones</guid>
<description><![CDATA[Tablets are in the hands of an increasing share of high-value consumers worldwide. And as a result, more mobile ad dollars are going toward the devices. Mobile ad-buying platform Adfonic found that tablets&#38;rsquo; share of mobile ads served on its ...]]></description>
    <pubDate>Mon, 01 Apr 2013 13:58:22 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>&#39;WSJ&#39; Strengthens Marketing, Digital Units With New Hires</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/-WSJ--Strengthens-Marketing--Digital-Units-With-New-Hires</link>
    <guid>-WSJ--Strengthens-Marketing--Digital-Units-With-New-Hires</guid>
<description><![CDATA[Trying to keep its digital edge, The Wall Street Journal is bolstering its marketing team with several strategic hires. 

Randa Stephan -- most recently vice president of marketing at Federated Media -- has joined WSJ as executive director of its cus ...]]></description>
    <pubDate>Fri, 29 Mar 2013 14:46:55 GMT</pubDate>    
    <category>AdCirc</category>
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    <title>Daily Newspapers - Across All of their Platforms - Have More Readers than Ever Before</title>
    <link>http://www.editorandpublisher.com/AdCirc/Article/Daily-Newspapers-Across-All-of-their-Platforms-Have-More-Readers-than-Ever-Before</link>
    <guid>Daily-Newspapers-Across-All-of-their-Platforms-Have-More-Readers-than-Ever-Before</guid>
<description><![CDATA[In a world where news and entertainment are available everywhere, 15.9 million adults read a daily newspaper every week. Daily newspapers continue to play an important role in Canadians&#38;rsquo; lives. They have maintained their market position on  ...]]></description>
    <pubDate>Wed, 27 Mar 2013 08:46:02 GMT</pubDate>    
    <category>AdCirc</category>
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