The restructuring of the Editorial Department and replacement of the existing software result from the outcome of reader surveys that drove Lutz Schumacher, Editor-in-Chief and Managing Director of Nordkurier, to action: “The future of regional daily newspapers lies in the region as well as local and, to some extent, even sub-local neighborhoods. This applies for both printed newspapers and digital products. Almost all large national and international topics have an effect at the local and regional level. In future, we want to emphasize this local aspect more for our readers.” To achieve this target, the Nordkurier will end its cooperation with the Schweriner Volkszeitung for the production of full-run pages in the middle of this year and increase the number of employed editors from 106 to 120. In addition, it will employ 14 trainee journalists.
Print and Digital
By introducing Content-X, Nordkurier is setting itself up for the digital present and future. “We are pleased to become a strong partner for Nordkurier and assist in implementing its new strategy with our solutions and our know-how,” said Norbert Ohl, Managing Director of ppi Media.
Content-X links the innovative search and content creation options of the Content Management System DC-X with the high performance of Adobe InDesign via the ContentLink plugin. With ContentLink, content from DC-X can be placed quickly and conveniently in InDesign and any changes can be monitored and updated. By focusing on the essentials, Content-X is a streamlined, cost-saving solution that is easy to operate. Content-X planner is a simple, browser-based module for planning and producing magazines and newspapers.
The Nordkurier is published in Eastern Mecklenburg, Western Pomerania and Northern Brandenburg as well as on the Internet. It has a circulation of just under 90,000 copies, spread across 13 local editions, and is read daily by approx. 200,000 people. The „Nordkurier“ Publishing Group also publishes giveaway papers, weeklies and magazines. It operates several local television stations and, in addition, is the largest private postal service provider in the north-east. With a staff of approx. 2,400, it is one of the most important employers in Mecklenburg-Western Pomerania. Since 1991, the publishing companies Kieler Nachrichten, Augsburger Allgemeine and Schwäbische Zeitung have each held one-third of the shares in the publishing group.