WashPo’s New Native Ads: Slippery Slope?
Posted: 3/14/2013  |  By: Meg Heckman | NetNewsCheck
Anyone who visited WashingtonPost.com on Tuesday saw a fairly typical mix of home page stories, with one exception: a feature describing how small businesses in West Virginia are using a new mobile marketing app.

That story and the accompanying video represent the Post’s entry into the world of native advertising, a new genre of digital promotion rich with the revenue possibilities and fraught with potential ethical pitfalls.