Vast Majority of Ad Sellers to Offer Mobile Display
Posted: 10/29/2012 | By: eMarketer.com
The mobile ad market is headed up fast, and marketers and publishers alike are paying attention. Ad sellers are offering more inventory than ever, and potential buyers are knocking at the gates.
According to research from local display ad platform PaperG, which polled US ad sales executives, nearly 86% of publishers will offer mobile display ad inventory within the next three months.