Harlingen, Texas—AIM Media Texas, LLC has appointed Lilia Castillo Jones as publisher at the Valley Morning Star, effective Oct. 29. In this new role, Jones will be responsible for the Valley Morning Star serving Harlingen and surrounding communities as well as the weekly Coastal Current serving South Padre Island, Port Isabel and nearby towns.
Jones served as senior vice president, sales and marketing at the San Antonio Express-News/MySA.com from January 2006 to July 2012. She joined the newspaper in December 2003 as display advertising director. While in San Antonio, Jones played a critical role in the development and launch of Conexion, a weekly Hispanic bilingual publication. Along with her other duties and responsibilities, she also served as general manager at Conexion overseeing the content, sales, marketing and distribution of the product. Her responsibilities also included all sales and marketing for MySA.com.
Earlier in her career, Jones served as classified advertising director at the Daily Oklahoman in Oklahoma City following a 23-year career at The Dallas Morning News where she served as display advertising director and in various sales and management positions within the classified advertising department. During her tenure in Dallas, she led a task force that developed the Hispanic publication Al Dia.
In conjunction with the appointment of Jones, Daniel Cavazos will return full-time to his role as publisher at The Brownsville Herald and El Nuevo Heraldo.