Uncovering the Buffett Equation for Newspaper Survivability
Posted: 3/18/2013 | By: Peter Beller and Sarah Erickson | Ebyline
Here’s how to tell if your local newspaper will survive the internet apocalypse:
- Does it have a circulation of 30,000 or less?
- Is it in a town with a population of less than 75,000?
Does paid weekday circulation top 25% of the total population?
- Does it have a ratio of online readers to print subscribers of less than 5?
If you answered “Yes” to all these questions you can sleep soundly
knowing that, even if your newspaper hasn’t already been purchased by
the second-richest man in America, it has a fighting chance. Here’s why.