USA Today Super Bowl Ad Meter Ends In-Person Panels, Adds Halftime Ads
Posted: 12/10/2012 | By: Nat Ives | Ad Age
USA Today is expanding its annual Super Bowl Ad Meter
program to include more voters and more commercials, with a plan to
bring its scrutiny of commercials to TV events next year beyond the big
game. But it is doing away with the longstanding in-person panels in an
attempt to bring in more voters online, and is also discontinuing its
brief Ad Meter collaboration with Facebook.