USA Today Launches New Sports Blog 'For the Win'
Posted: 4/22/2013  |  By: Jeff John Roberts | PaidContent
Just when you thought sports media couldn’t get more crowded, along comes For The Win. The site, which launched on Monday, wants to reach fans and non-fans alike through social media and a focus on sports stories with a heavy human interest feel – like the 7-year old cancer patient who ran for a touchdown in a Nebraska scrimmage.