UK Newspaper Advertising Facing Bleak Forecast for 2013
Posted: 12/12/2012 | By: Mark Sweney | The Guardian
The ailing UK newspaper advertising
market is set to get even worse next year with national titles forecast
to face an almost 9% decline that will see display revenue fall below
£1bn for the first time, according to Sir Martin Sorrell's Group M.
Despite a slight improvement in the outlook for regional newspapers
in 2013, a second year of double-digit ad decline will see advertising
in this sector also dip below the £1bn mark for the first time. In 2005
the regional newspaper advertising market was worth more than £2.5bn.