Texas Tribune Expands its Niche Email Business with In the Flow
Posted: 3/29/2013 | By: Justin Ellis | Nieman Journalism Lab
The Texas Tribune is getting into the niche newsletter business. The Tribune’s new twice-a-month newsletter, In the Flow, takes a look at water issues and related topics like droughts and fracking. But the newsletter won’t be delivered to subscribers inboxes; email alerts will direct readers to TexasTribune.org when new issues are available. It’s email as push notification rather than email as delivery platform.