Springer CEO Says "Free Beer" Era for Internet Ending
Posted: 10/19/2012 | By: Erik Kirschbaum | Reuters
Germany's largest newspaper publisher will introduce a paywall for its
flagship national daily Die Welt by the end of this year and is
confident competitors will follow suit, Axel Springer Chief Executive
Mathias Doepfner said.
In an interview with Reuters, Doepfner said he
believes the ruinous "free beer for everyone" era of giving content
away on the internet may be ending, as paying users are not only proving
more valuable for publishers, but crucially for advertisers too.