Relax, Mozilla's Move Will Not Break the Ad-Supported Internet
Posted: 4/2/2013 | By: Pam Horan | Ad Age
Mozilla's announcement that the next version of Firefox, expected to go
live in the near future, will include default third-party-cookie
restrictions hit the ad industry like a thunderclap. Industry responses
from across the board were cast in extreme terms, ranging from"nuclear" allusions
to forecasting economic doom for the industry. Let me be clear, in
spite of the rhetoric, Mozilla's decision will not break the Internet.