Quantcast Adds Quals, Acquires MakeGood
Posted: 1/9/2013  |  By: Joe Mandese | MediaPost
Online audience measurement firm Quantcast has acquired MakeGood, a software company focusing on reconciliation and reporting of digital ad campaigns.

Founded in 2009 and based in Seattle, the companies said, "MakeGood started out with a simple mission: build great software to process and report on the success of ad campaigns."