Publishers Confront Mobile Mess
Posted: 10/17/2012 | By: Josh Sternberg | Digiday
We are now fully ensconced in the Mobile Era. Publishers are scrambling to figure out not only how to present content on portable devices but also how to close the revenue gap between desktop and mobile.
Every publisher has its own hurdles to jump, but one thing is clear when it comes to mobile: The days of kicking the mobile can down the road are over, and publishers need to make sure they’re ready for the mobile storm.