Press Has to Seize Social Media's 'Gutenberg Moment,' Kramer Says
Posted: 4/19/2013  |  By: Alex Kantrowitz | Ad Age
Larry Kramer began his tenure as president and publisher of USA Today last year with a bold redesign of the paper and its website. Now his priority is the editorial itself -- and making it appealing enough to share in an ecosystem where social media increasingly picks the winners and losers.