Online Paid-content Market Poses Threat to Traditional Advertising
Posted: 11/1/2012 | By: Mark Sweney | The Guardian
The rise of tablets and smartphones
will help grow the online paid-content market 65% to £8bn a year by
2017, with consumer spending on digital news rocketing 77% to almost
£250m, according to a report.
Research firm Forrester also warns that the rise of paid-for services on mobile devices and tablets could limit advertising revenue opportunities.