News International's Mike Darcey Strikes a Deal for a Digital Future
Posted: 1/28/2013 | By: Mark Sweney | The Guardian
Just weeks after taking over at News International Mike Darcey has already put one in the back of the proverbial net, rattling rivals by snapping up the rights to mobile and internet highlights for Premier League football for the next three years.
NI proprietor Rupert Murdoch, who flew in to London before the bid – understood to be worth £30m – was submitted to the Premier League, excitedly tweeted "Goal!" when the rights victory was announced on Wednesday.