LinkedIn Opens Ad Space for Video Ads
Posted: 10/24/2012 | By: Matt Kapko | ClickZ
Video ads are coming to LinkedIn. The professional-focused social
networking site today announced that its LinkedIn Ads platform is now
capable of delivering 300x250 video ad units for advertisers.
The new video ads will have the same potential reach -175 million
current LinkedIn members - as the text and image-based ads that were
already available to advertisers on LinkedIn's self-serve ad platform.
The video ads will compete for clicks and impressions on the site just
like traditional text and image ad formats, the company added.