How The L.A. Times Learned to Love SEO
Posted: 3/25/2013 | By: Josh Sternberg | Digiday
Many newspapers look at digital-native publications like
The Huffington Post and turn up their noses. After all, the traditional
world of journalism can seem far away from a publication that publishes a
story every 58 seconds and has mastered the dark arts of SEO.
But for the Los Angeles Times, struggling for years with a
declining circulation and a tough ad climate, the choice was not to try
to beat them but join them.