Forrester: Context Will Lead Mobile Development
Posted: 1/22/2013  |  By: Lauren Johnson | Mobile Marketer
Marketers and developers need to have a grasp on a user’s total mobile experience to create compelling mobile applications in the future, according to a new study from Forrester Research.

Forrester’s “The Future of Mobile Application Development” study looks at how marketers need to be eyeing the omnichannel approach more than a mobile-only or multichannel experience.