For Ad Clicks, Tablets Outperform Smartphones
Posted: 4/1/2013 | By: eMarketer
Tablets are in the hands of an increasing share of high-value consumers worldwide. And as a result, more mobile ad dollars are going toward the devices. Mobile ad-buying platform Adfonic found that tablets’ share of mobile ads served on its network climbed from 9% in Q2 2012 to 14% at the end of Q4 2012.