Financial Times Turns 125
Posted: 2/13/2013 | By: Lucia Moses | Adweek
The Financial Times marks its 125th anniversary today, and,
befitting the challenges facing newspapers today, the celebration will
have practical elements.
An ad campaign with the somber tagline "Still guiding the way for
global business" is breaking in print and online. The U.K.-bsaed FT
is using the occasion to offer a special rate on full-page
congratulatory ads and a special $125 subscription offer on Feb. 13.
There are some fanciful aspects, too: Hot-air balloons in the paper's
signature pink color will fly over financial hubs over the course of the
year, and the Empire State Building will be lit pink on May 1.