Elections, Olympics and Digital Spending Boost Total Media Ad Gains
Posted: 9/27/2012  |  By: eMarketer.com
US total media ad spending will experience a bump in growth this year, rising 4.9% over 2011, largely due to the Olympics and the national election cycle.

This will bring total ad spending in the country to nearly $166 billion, with continued modest growth projected through 2016, when spending will surpass $189 billion.