Cost Per Hour: A New Metric for Paid Content
Posted: 2/12/2013  |  By: David Justus | Giga Om
A week ago Netflix released all 13 episodes of House of Cards, allowing subscribers to watch the series in marathon sessions. Variety noted ”the efficiency that makes binge viewing so compelling also accelerates the time a consumer spends with Netflix.” This novel release schedule highlights the question of how consumers value paid content relative to consumption time.