Conjoined Papers Diverge In Digital Las Vegas
Posted: 1/17/2013 | By: Meg Heckman | Net News Check
A joint operating agreement will link Las Vegas’ two major dailies, in print, until the middle of the century, but that’s not stopping each publication from searching for its own unique — and profitable — voice online.
The competition for digital readership is fierce between the Las Vegas Review-Journal and the Las Vegas Sun, with each paper portraying itself as the city’s go-to online source for information. But their business strategies differ.