Civitas Media Selects SAXOTECH, Moves to Implement Digital Publishing Solution Enterprise-Wide
Posted: 1/28/2013 | By: Press Release | SAXOTECH
Tampa, Fla. – January 28, 2013 – SAXOTECH, a leader in content management, circulation and advertising technology, today announced, Civitas Media will implement its digital publishing solution across 99 properties located throughout 12 Midwest, Mid-Atlantic and Southern states.
Civitas, Latin for "community" or "citizen," was recently formed by four media entities including Heartland Publications, a current SAXOTECH customer. Civitas' decision to implement SAXOTECH Online enterprise-wide will directly support the improvement of workflow and the sharing of information across all of its community news properties. SAXOTECH Online will provide the media company with the ability to optimize content creation throughout the organization while reducing cost of ownership by having a single fully integrated digital publishing solution.
"We were looking for a solution which offered flexibility to us in product development while automating the processes to the greatest extent possible," said Michael Bush, chief executive officer, Civitas Media. "After reviewing many possible solutions, SAXOTECH best understood that creativity and efficiency need not be mutually exclusive."
Through the use of SAXOTECH Online, Civitas will be able to leverage its existing technologies, as well as take advantage of capabilities that will offer a more collaborative environment. The intuitive and feature-rich solution will have a direct and positive impact on Civitas' ability to manage and present hundreds of new articles and images each week with greater efficiency. SAXOTECH's platform will improve workflow and generate greater efficiencies, keeping everyone on the same page–from writing stories, editing and page layout to managing assets through final production.
"Civitas is dedicated to the delivery of local information across a variety of platforms and has a promising future of serving its communities,” said Anders Christiansen, chief executive officer, SAXOTECH. “We are committed to providing relevant solutions that support Civitas' ties to community journalism. We are pleased to be placing our digital solutions in the hands of those users that know their markets best."
SAXOTECH empowers media companies to meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multichannel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.
SAXOTECH Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers. Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.