Brainworks Software Acquires Morcor Ad Tracking
Posted: 4/1/2013 | By: Press Release | Brainworks
Sayville, Long Island — March, 2013. Brainworks Software, a leading provider of innovative advertising, CRM and circulation software to the media industry, today announced the acquisition of Morcor Solutions, Inc. of Napanee, Ontario, Canada. Morcor is a leading provider of innovative Ad Tracking and Management technology.
Brainworks and Morcor have had a long-standing relationship and frequently worked together in co-development projects as well as joint sales and marketing efforts. Now as one company, the resources and talents in both companies will be directed to bring new and innovative products and services to an industry undergoing change at an unrelenting pace.
"Brainworks and Morcor have always shared a strong desire to help newspapers grow and succeed and I have always respected Morcor's dedication to developing a phenomenal product and providing exemplary customer support," said John Barry, President and CEO of Brainworks Software. "We're thrilled to continue Morcor's momentum and add their Xpance and XpanceNet products to our portfolio".
"We have been partnering in a close-working relationship with our friends at Brainworks for over 15 years", said Kenn Morrison, former President of Morcor. "By joining forces with Brainworks we will combine industry leading advertising and ad management software under one roof. Our new joint development team has already developed a dazzling new suite of digital ad workflow tools for the newspaper media industry."
The newly combined company will be led by John Barry, President of Brainworks. Kenn Morrison, who served as President of Morcor, will remain heavily involved. All existing Morcor development and support employees and Canadian offices are being retained. Brainworks will continue to maintain offices in Sayville, NY, Wichita, KS and Belleville, Ontario. The combined company will comprise over 50 employees and over a dozen senior developers. "The scale and strength of our combined development team has turbocharged the pace of Xpance development. Major new product features are being rapidly released and our customer base is thrilled", states John Barry.
Together the combined company has over 53 years of experience providing innovative solutions to hundreds of newspapers throughout North America. Brainworks believes the industry has a bright future and that the time is right to aggressively pursue this acquisition. "It's thrilling to be a leader in providing newspaper companies the tools they need to embrace new ad production models and support new digital ad platforms," states Dick Kitzmiller, General Manager of Brainworks.