BPA Worldwide, the global leader of providing assurance, has named Stephanie Ferrara as director, digital audit services. Ferrara will be responsible for expanding the scope of BPA’s existing interactive audit services and exploring opportunities beyond BPA’s traditional revenue streams. She will be based in BPA’s Shelton, Conn. headquarters.
Ferrara most recently served as online marketing manager/acting director for collegiate division at Campusfood.com/GrubHub, where she managed email marketing programs, as well as print, digital and social media marketing campaigns to increase customer acquisition and retention.
Prior to joining Campusfood.com in 2010, Ferrara was creative consultant with Limited Brands, Victoria’sSecret.com, where she was responsible for maintaining brand identity across multiple platforms, and management of the affiliate marketing program. Ferrara has also held marketing management positions with Scholastic Publishing, Primedia, Sesame Street and ALFY, Inc.