Analyst: Hurricane Sandy to Cost Ad Industry $500 Million
Posted: 11/1/2012 | By: Rupal Parekh | Advertising Age
The climate for growth among U.S. ad companies had already been looking
stormy for the second half of 2012, and now, Hurricane Sandy is leading
to a worsened outlook.
As Ad Age reported last week, major holding companies such as WPP and Publicis Groupe cut their growth forecasts.