NEW YORK, Nov. 15, 2012
/PRNewswire-USNewswire/ -- The Alliance for Audited Media, formerly the
Audit Bureau of Circulations, has completed an initial audit of Adobe
Digital Publishing Suite (DPS), a solution that many AAM publisher
members use to create and distribute tablet and smartphone editions of
their publications. DPS is the first digital publishing software
solution to be certified by AAM.
has tested and certified the platform's analytic processes and key
metrics captured by the Adobe Content Viewer, which is part of Digital
Publishing Suite. These analytics are used to measure reader
interactions with digital publications. AAM's certification of the Adobe
platform and processes will enable more frequent and timely auditing
and reporting for members that use DPS to create, publish and measure
their mobile apps.
this year, AAM began working with Adobe and several of its magazine
members to test and audit metrics provided by the Adobe Digital
Publishing Suite. AAM verified systems controls within the app
development process and the integrated analytics captured via the Adobe
Content Viewer and delivered through Adobe SiteCatalyst. AAM also worked
with several publishers that use DPS to test how the system measures
and reports the number of readers, the number of content views and the
total time spent within a magazine.
a result of the certification, AAM expects a more streamlined reporting
process for its publisher members that use DPS to track and report
their digital metrics on multi-channel products, such as AAM's
Consolidated Media Report (CMR). This report format allows media
companies to present a full, verified picture of their audience and
circulation stats from a variety of cross-media platforms. AAM is seeing
growing demand for reliable, verified tablet and mobile app metrics.
More than 100 publications have released CMRs in 2012, which is more
than double the previous year.
"We are pleased to announce the initial certification of Adobe Digital Publishing Suite," said Eric John,
vice president, AAM digital services. "The certification confirms the
platform adheres to industry standards for interactive content
measurement processes and delivers the transparency that's so necessary
in digital and mobile advertising today. Our certification of DPS
provides publishers and their advertisers with an additional level of
trust in the metrics produced through the service, while ultimately
enabling more timely data for publishers' reports. Metrics from Adobe
Digital Publishing Suite that are verified by AAM help build a true
ecosystem of trusted multi-channel data for both buyers and sellers."
Digital Publishing Suite is the first publishing software solution to
be certified by AAM, a long trusted source of standards verification and
audit services," said Zeke Koch, Senior
Director of Product Management, Digital Publishing, Adobe. "We are
honored by AAM's certification. This first stage of collaboration will
bring publishers and advertisers closer to achieving the common goal of
accurately measuring consumption and engagement of digital issues, and
delivering verified data that is critical to the industry as a whole."
plans to have AAM audit its DPS systems on a yearly basis and to expand
the scope of its review to include additional metrics in the future.
About the Alliance for Audited Media
The Alliance for Audited Media (AAM) is a nonprofit organization that connects North America's
leading media companies, advertisers and ad agencies. Founded in 1914
as the Audit Bureau of Circulations, the AAM is the preeminent source of
cross-media verification and information services, providing standards,
audit services and data critical to the advertising industry. The
organization independently verifies print and digital circulation,
mobile apps, website analytics, social media, technology platforms and
audience information for newspapers, magazines and digital media
companies in the U.S. and Canada. In 2012, the AAM joined forces with Certified Audit of Circulations
. To learn more about the Alliance for Audited Media, visit the AAM website