AIM Media Texas, LLC has appointed Andy Garcia advertising director at The Brownsville (Texas) Herald. In addition to his duties at the Herald, Garcia will also be responsible for advertising sales at El Nuevo Heraldo and El Extra. The appointment is effective immediately.
Garcia joins the Herald from 1013 Communications in Dallas, Texas where he was responsible most recently for regional advertising sales for a large group of local community newspapers serving suburban areas around Dallas.
Prior to 1013, he worked as a freelancer in new business development for Proterra Advertising & Public Relations in Dallas from 2010 to 2012 and as an independent consultant for ESPN Desportes (KZMP-AM Dallas) from 2009 to 2010. From 2007 to 2009, Garcia worked as director of new business development for Buena Guia Magazine, a start-up Spanish-language publication and from 2003 to 2007 as partner and CFO at HMG Enterprises, his own advertising and marketing company, which included an assignment with Liberman Broadcasting in the launch of a new Spanish-language television station.
Earlier in his career, he served as general sales manager with Univision Radio from 1999 to 2003 with responsibility for a cluster of radio stations in the Dallas area.