by: Laura Hazard Owen | paidContent.org

New York-based startup Tinypass, which helps small publishers and content creators charge for content online through existing platforms like Google, is rolling out metered content options to all of its clients.

Tinypass, which signed up its first four publishers in December 2011 and says it now works with over 250 publishers (through a revenue share — see below), had tested the metering option with the news site Chicago Phoenix and is now making it available to everyone.