This week MediaGuardian 25, our survey of Britain's most important media companies, covering TV, radio, newspapers, magazines, music and digital, looks at the Daily Mail & General Trust.

Martin Clarke is so bullish about the prospects for Mail Online that he felt able to take a cheeky poke at its nearest internet rival the New York Times last week, adapting the newspaper's 117-year old motto ("all the news that's fit to print") into "all the news that's fit to talk about" – the proposition he is confident will power the next phase of its US expansion.

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