NEW YORK -- Mobile digital engagement has surged, but not at the expense of desktop activity. Apps are dominating mobile Web usage. And digital ad viewability is now a major issue, with a positive correlation being demonstrated between ads’ viewability and the advertisers’ ROI.
It was a good start to the year for a number of news titles, all of which recorded their best ever web traffic in January, according to the latest figures published by the Audit Bureau of Circulation (ABC).
If there’s one word that sums up where most media entities are focused for the future, it’s “mobile” — almost every news service and website is looking to mobile because that’s where the younger users are, and therefore that’s where the growth is.
The chairman of the Federal Communications Commission this week is widely expected to propose regulating Internet service like a public utility, a move certain to unleash another round of intense debate and lobbying about how to ensure so-called net neutrality, or an open Internet.
BuzzFeed announced today that it’s acquiring the talent team behind mobile app developer Hyper IQ, a significant investment in building native apps for a publisher that’s traditionally been web- and social-first.
Michael J. de la Merced | New York Times | 12/17/2014
Online news start-ups have garnered buzz, and millions of dollars, over the last few years. But few can boast of vocal fans like Oprah Winfrey, especially while focusing on the least sexy of media: email.
Jack Marshall | The Wall Street Journal | 12/17/2014
Google GOOGL +1.15% officially shuttered the Spanish version of its news service Tuesday morning, and publisher sites in Spain have seen their traffic dip since, according to data from Web analytics company Chartbeat.