It’s a classic variation of the “innovator’s dilemma“. Large, legacy publishers recognize that their business models are changing dramatically, yet they can’t afford to shift resources into developing the risky new technologies that may–or may not–rescue their companies.

To address this dilemma, publishers have started experimenting with a new solution: innovation labs. In the past few years, legacy publishers from the New York Times Company to Condé Nast have launched small departments dedicated to exploring potential company-wide innovations.

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