I own a digital media company that operates a network of local news and niche websites on Cape Cod in Massachusetts. We sell advertising, web design, and Internet marketing services to hundreds of local clients. Most of them are what I call VSBs, or very small businesses, meaning they have fewer than 15 employees.

They’re the proverbial mom-and-pop companies. They’re very loyal customers, and they’re my bread and butter. If I can’t deliver tangible performance results for their marketing dollars, I’m out of business.

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