- Does it have a circulation of 30,000 or less?
- Is it in a town with a population of less than 75,000? Does paid weekday circulation top 25% of the total population?
- Does it have a ratio of online readers to print subscribers of less than 5?
If you answered “Yes” to all these questions you can sleep soundly knowing that, even if your newspaper hasn’t already been purchased by the second-richest man in America, it has a fighting chance. Here’s why.