Begin talking about putting paywalls around online news content and all sorts of things happen. In my case, you get accused of being a "soft leak" for forthcoming Guardian plans (I'm not: I have no idea whether Guardian News & Media has any such plans), along with a parade of the polarised arguments.

The news that the Sun will introduce some form of charging (probably a fence around Premier League video clips), and the Telegraph will erect a so-called "porous paywall" offering a certain number of articles per month free before you start paying, certainly has people thinking.

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