As ad pages and subscriber numbers dwindle at many newspapers, publishers need more creative ways to monetize their paper’s brand. Some larger papers are already using alternate revenue models such selling as daily deals or hosting sponsored content.Some newspapers have been quicker to innovate than others, and it’s unclear which strategies will pay off, so Ebyline turned to some experts from outside the journalism world—from corporate branding to fashion—for ideas that could help newspapers stay solvent in 2013 and beyond.

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